TikTok Shop Brand Portal Terms of Service

Last updated: June 4, 2025

1.1 This TikTok Shop Brand Portal (“Portal”) is provided by TikTok for the sole purpose of facilitating certain companies, who are invited by TikTok to use the Portal, (a “Company”) to access, view and download the sales data (“Sales Data”) of some entities that are under its control/selling products as authorized by the Company and that currently sell on TikTok Shop in various jurisdictions across the globe (each a “Shop” and together the “Shops”).

1.2 For purposes of these Brand Portal Terms of Service only, and unless otherwise specified: “TikTok” means either:

a) if the Company is incorporated under the law of the United Kingdom (the “UK”), the European Economic Area or Switzerland (the “European Region”), TikTok Information Technologies UK Limited, a UK company.

b) If the Company is incorporated under the laws of the United States of America (the “USA”), TikTok, Inc., a USA company.

c) If the Company is incorporated under the laws of Singapore, Malaysia, Vietnam, Thailand, and the Philippines, the TikTok entity providing the TikTok Shop Service in accordance with the TikTok Shop Seller Terms of Service (Singapore, Malaysia, Vietnam, Thailand, the Philippines).

d) If the Company is incorporated under the laws of Indonesia, the entity providing the Shop Service in accordance with the Shop Seller Terms of Service.

e) If the Company is incorporated under the laws of Japan, Bytedance KK, a Japanese company.

f) If the Company is incorporated under the laws of Mexico, the entity providing the Shop Service in accordance with the TikTok Shop Seller Terms of Service.

g) If the Company is incorporated under the laws of regions and countries outside the UK, European Region, Indonesia, Singapore, Malaysia, Vietnam, Thailand, the Philippines, the USA, or Japan, TikTok Pte. Ltd., a Singapore company.

Where these Terms refer to the "TikTok Group", this means TikTok and any entity that directly or indirectly controls, is controlled by, or is under common control with TikTok.

1.3 These Brand Portal Terms of Service (“Terms”) and any TikTok Shop policies set out in the TikTok Shop Academy (“TikTok Policies”) (as updated from time to time) govern each Company’s access and use of the Portal and Sales Data.

1.4 By logging into the Portal, you represent, warrant, and undertake that you are an authorized representative of the Company with the authority to legally bind the Company to these Terms, and that you agree to these Terms on the Company’s behalf (an “Authorized User”). You must not access or use the Portal if you are not an Authorized User of the Company (or attempt to use another person’s access details to the Portal), and no person other than a Company’s Authorized User may access or use the Portal. These Terms are deemed accepted by a Company’s access or use of the Portal, and the Company warrants and undertakes to procure that all of its Authorized Users comply with these Terms.

1.5 Each Company is solely responsible for its Authorized User’s, access and use of the Portal and shall procure that each Authorized User keeps its access details to the Portal (including, without limitation, any username or password) secure and confidential (and the Company shall be solely liable for any failure to do so). TikTok has the right to disable any access details to the Portal at any time if TikTok is of the reasonable opinion that a Company or an Authorized User has failed to comply with any of the provisions of these Terms. If a Company knows or suspects that anyone other than its Authorized User may know the access details to the Portal, the Company shall promptly notify TikTok in writing by emailing: brand_portal_tiktokshop@bytedance.com.

1.6 TikTok grants each Company a revocable, personal, non-transferable right to access and use the Portal and Sales Data for its internal business purposes only. The Company may download extracts of the Sales Data, but no other parts of the Portal, and only for its own internal business purposes. No content, material or data is permitted to be, or shall be, uploaded to the Portal.

1.7 All Sales Data and any other material published on the Portal must be kept confidential and not disclosed to any third parties (save for where required by applicable law, or otherwise approved by TikTok in writing in advance).

1.8 The use of any Sales Data shall be subject to the Seller Terms of Service (UK, USA, Singapore, Indonesia, Malaysia, Vietnam, Thailand, the Philippines, Brazil, Mexico, Japan) agreed between the relevant Shop and TikTok. Subject to the foregoing, TikTok is the owner or the licensee of all intellectual property rights in the Portal, and in any material that may be published on it.

1.9 Prior to any access to the Portal, each Company represents, warrants and undertakes that:

a) it has obtained written and valid consent from each Shop to access and use the Sales Data made available on the Portal;

b) it has control of each Shop and it is authorized to access and use each Shop’s Sales Data; and

c) it shall comply with all applicable laws relating to its access and use of the Portal and Sales Data.

1.10 A Company shall immediately cease its access and/or use of a Shop’s Sales Data if that Shop withdraws its consent for the Company to do so, or if a Shop is no longer a subsidiary of the Company, under its control or having its authorization (and the Company shall promptly notify TikTok in writing of the same by emailing: brand_portal_tiktokshop@bytedance.com).

1.11 A Company shall not:

a) use the Portal in any unlawful, illegal, unauthorized or improper manner;

b) copy, modify, adapt, translate or create derivative works based on the Portal except to the extent expressly permitted by applicable law;

c) disassemble, decompile, change, configure or reverse engineer the Portal or any part of the systems or software TikTok makes available or otherwise attempt to gain access to the source code of the Portal;

d) misuse the Portal by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful;

e) lease, loan, rent, resell, sublicence or distribute the Portal to any third party;

f) access or use the Portal or any Sales Data in any way that may put it or a Shop (as applicable) in breach of the Seller Terms of Service (UK, USA, Singapore, Indonesia, Malaysia, Vietnam, Thailand, the Philippines, Brazil, Mexico, Japan) agreed with TikTok, or in breach of any TikTok Shop Policies (as updated from time to time).

1.12 The Portal and Sales Data is provided on an “AS-IS” and “AS AVAILABLE” basis without any representation or endorsement made and without warranty of any kind, whether express or implied. TikTok makes no representations, warranties, or guarantees, whether express or implied, that the Sales Data on the Portal is accurate, complete, or up to date. The Company is solely responsible for its own checks and analysis of any Sales Data, and TikTok shall not be responsible or liable for any performance reports, conclusions or other outcomes that may arise from a Company’s use of the Sales Data, or a Company’s failure to check the accuracy and completeness of the Sales Data. However, liabilities or responsibilities due to willful misconduct or gross negligence are excluded. The Sales Data is provided as general information only, and it is not intended to amount to advice which may be relied upon.

1.13 TikTok does not guarantee that the Portal, Sales Data, or any other materials on the Portal, will always be available, error-free or uninterrupted and does not offer or provide any service levels. TikTok does not guarantee that the Portal will be secure or free from bugs or viruses. A Company is responsible for configuring its information technology, computer programmes and platform to access and use the Portal and must use its own virus protection software.

1.14 Each Company acknowledges and agrees that the Portal is not designed to permit or otherwise facilitate the disclosure of, or sharing of, any personal data (as defined in applicable law) or any third-party data unconnected to a Shop’s Sales Data, and that the Company shall not use the Portal for these purposes at any time. To the extent that any personal data (as defined in applicable law) is made available on the Portal, the Company shall comply with all applicable data protection laws in relation to the same as an independent data controller and immediately notify TikTok of the same.

1.15 Nothing in these Terms excludes or limits any TikTok Group liability that cannot be excluded or limited under applicable law. Subject to the foregoing, the TikTok Group’s aggregate liability, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, with respect to all claims arising under or in connection with the Portal or Sales Data shall be limited to $100 or the equivalent in the local currency.

1.16 Subject to clause 1.15, the TikTok Group will not be liable for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:

a) use of, or inability to use, the Portal;

b) use of or reliance on any content or Sales Data displayed on the Portal;

c) unavailability of the Portal or any Sales Data;

d) loss of profits, sales, business, or revenue;

e) business interruption;

f) loss of anticipated savings;

g) loss of, damage to or corruption of, data;

h) loss of business opportunity, goodwill or reputation; or

i) any indirect or consequential loss or damage howsoever caused (including, for the avoidance of doubt, where such loss or damage is the type specified above).

1.17 The TikTok Group excludes all implied conditions, warranties, representations or other terms that may apply to the Sales Data, the Portal or any materials on it to the fullest extent permitted by applicable law.

1.18 No Company or other user of the Portal shall conduct, facilitate, authorize or permit any text or data mining or web scraping in relation to the Portal or any services provided via, or in relation to it. This includes using (or permitting, authorizing, or attempting the use of):

a) Any "robot", "bot", "spider", "scraper" or other automated device, program, tool, algorithm, code, process or methodology to access, obtain, copy, monitor or republish any portion of the Portal or any data, content, information or services accessed via the same.

b) Any automated analytical technique aimed at analysing text and data in digital form to generate information which includes but is not limited to patterns, trends and correlations.

The provisions in this clause 1.18 should be treated as an express reservation of TikTok’s rights in this regard. This clause 1.18 shall not apply insofar as (but only to the extent that) TikTok is unable to exclude or limit text or data mining or web scraping activity by contract under the laws which are applicable to TikTok.

1.19 TikTok may suspend or withdraw or restrict the availability of all or any part of the Portal and/or Sales Data for any reason at any time without notice.

1.20 Where the Portal contains links to other sites and resources provided by third parties, these links are provided for information only. Such links should not be interpreted as approval by TikTok of those linked websites or information you may obtain from them. TikTok has no control over the contents of those sites or resources.

1.21 TikTok will only use personal data provided by a Company as set out in the Brand Portal Privacy Policy.

1.22 TikTok may amend the Terms to the extent provided for by laws and regulations if any of the following applies:

a) if the amendment to the Terms conforms to the general interest of the countries; or

b) if the amendment to the Terms does not run afoul of the purpose of this Terms, and it is reasonable in light of the circumstances concerning the amendment such as the necessity of the amendment, the appropriateness of the details of the amended conditions, whether or not it is provided in the Terms that the Terms may be subject to an amendment pursuant to the provisions of this Article, and the details of such provisions.

1.23 TikTok will generally make publicly available any changes to these Terms 15 days prior to the publication of the updated Terms. TikTok will make the changes to these Terms publicly available for a longer period to the publication of the updated Terms, where we deem that a longer period is required under applicable law or to allow for you to make technical or commercial adaptations.

1.24 If the Company is incorporated under the laws of the UK or the European Region, the following shall apply:

b) You and TikTok irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with these Terms or their subject matter or formation.

1.25 If the Company is incorporated under the laws of USA, the following shall apply:

1.26 If the Company is incorporated under the laws of Singapore, Malaysia, Vietnam, Thailand, and the Philippines, the following shall apply:

a) These Terms and any dispute or claim including non-contractual disputes or claims arising out of or in connection with it or their subject matter or formation shall be governed by and construed in accordance with the applicable governing law and dispute resolution mechanism under the TikTok Shop Seller Terms of Service (Singapore, Malaysia, Vietnam, Thailand, the Philippines).

1.27 If the Company is incorporated under the laws of Indonesia, the following shall apply:

a) The third-party marketplace provided through the TikTok mobile application in Indonesia operates as “Shop”. References in this document to “TikTok Shop” should be taken, where appropriate, to refer to the Shop.

b) These Terms and any dispute or claim including non-contractual disputes or claims arising out of or in connection with it or their subject matter or formation shall be governed by and construed in accordance with the applicable governing law and dispute resolution mechanism under the Shop Seller Terms of Service.

1.28 If the Company is incorporated under the laws of Brazil, the following shall apply:

b) You and TikTok irrevocably agree that the Central Courts of São Paulo shall have exclusive jurisdiction to settle any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with these Terms or their subject matter or formation.

1.29 If the Company is incorporated under the laws of Japan, the following shall apply:

a) The Company represents and warrants that:

(i) The Company and its employees are not an organized crime group, a member of an organized crime group, a related company or association of an organized crime group, and any other equivalent person of above, corporate racketeer (soukaiya), a member thereof or other similar person (collectively, the “Anti-social Forces”);

(ii) the management of the Company is not controlled by any Anti-social Force, nor is any Anti-social Force substantially involved in the management of the Company;

① the Company does not provide funds or other benefits to, nor is otherwise involved in, any Anti-social Force; and

② no officer of the Company or a person substantially involved in its management has an improper relationship with any Anti-social Force.

(iii) The Company promises that it will not act or cause third parties to:

① make violent demands;

② make socially unjust demands exceeding legal liabilities;

③ use threatening language or behavior or violence at the time of transactions;

④ damage the reputation or obstruct the business spreading rumours or using fraudulent means or force; and

⑤ other actions similar to (a) through (c) above.

(iv) Should we reasonably determine that the Company are in violation of this clause, we may terminate these Terms effective immediately.

(v) In the case of termination under above, we shall not be liable for any damages incurred by the Company.

c) The Company and TikTok irrevocably agree that the Tokyo District Court shall have exclusive jurisdiction to settle any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with these Terms or their subject matter or formation.

d) Language

These Terms are made in the Japanese language and only the Japanese version shall have legal effect. Translations in English or other language, if prepared, shall be for reference only.

1.30 If the Company is incorporated under the laws of any jurisdiction other than the UK, USA, European Region, Singapore, Malaysia, Vietnam, Thailand, the Philippines, Indonesia, Brazil and Japan the following shall apply:

a) These Terms, their subject matter and their formation, are governed by the laws of Singapore.

b) Any dispute arising out of or in connection with these Terms, including any question regarding existence, validity or termination of these Terms, shall be referred to and finally resolved by arbitration administered by the Singapore International Arbitration Centre (“SIAC”) in accordance with the Arbitration Rules of the Singapore International Arbitration Centre (“SIAC Rules”) for the time being in force, which rules are deemed to be incorporated by reference in this clause. The seat of the arbitration shall be Singapore. The Tribunal shall consist of three (3) arbitrators. The language of the arbitration shall be English.

TikTok Shop Brand Portal Terms of Service

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§1 TikTok Shop Brand Portal Terms of Service

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