【美国】TikTok出资的促销活动种类及退出活动指南|[US] TikTok-funded Promotion Types and Withdrawal Guide

什么是TikTok出资的促销活动？

TikTok出资的促销活动是一种由TikTok承担营销成本的促销形式，为消费者提供购物折扣，以促进商品销量，并为平台大促（如黑五等）提供支持。

如何识别到TikTok出资的促销活动？

您可以打开TikTok客户端，通过消费者视角查看商品获得了TikTok的哪种补贴。每一种TikTok出资的促销活动都有自己的标签，可在商品详情页、直播间购物袋、橱窗等场景下通过对应标签辨别出平台提供的促销活动。您可在下文中了解不同的标签样式。

商品优惠券 (Product Coupon)

商品优惠券为消费者提供在满足最低购买门槛的情况下享受订单折扣的机会，折扣可以是百分比折扣 (X% off) 或固定金额折扣 ($X off)。消费者可以在使用此优惠券的同时参与卖家的促销活动。

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商品激励 (Product Incentives)

TikTok提供商品直接折扣，该类型折扣通常带有“Hot Deal”标志。TikTok 还会针对特定内容设置商品折扣，同时有特殊标签提醒客户存在额外的使用要求。例如：直播专享、新用户优惠等。如果TikTok出资的商品激励和商家Flash Deal促销活动选中了同一商品，则您设置的Flash Deal优先生效，商品仅展示Flash Deal价格。

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多买多折 (Buy More, Save More)

多买多折促销活动根据不同的活动条件为客户提供折扣，例如“购买2件商品，享受8折优惠”或“购买100美元商品，减免20美元”，以激励在同一订单中进行多买凑单。当条件满足时，此促销活动可以与您的其他促销活动一起使用。

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运费折扣 (Shipping Fee Discounts)

TikTok出资的运费折扣为消费者提供免运费或减免运费的服务。在结账时，符合条件的订单可以享受此优惠。该运费折扣可以与您的所有促销活动一起使用。在计算运费时，TikTok出资的折扣将首先被扣除，如果在此扣除后仍有运费剩余，则抵扣商家提供的运费折扣。

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第一步：前往 商家中心->广告营销->智能营销 模块

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第二步：请浏览TikTok当前出资的促销活动。如果您对现有的设置无异议，则无需采取进一步的操作。如果您不希望参与平台出资的促销活动，则按照第三步进行操作。

第三步：要退出某个促销活动类型，请单击右侧的开关，然后确认您的决定。退出不同的活动类型需要分别进行操作。

将开关设置为关闭，并确认您的选择：

如果您想重新参加平台促销活动，请将开关设置为打开：

如果我退出了一种类型的TikTok出资的促销活动，例如商品优惠券，那意味着我退出了这种类型下的一个活动，还是该类型下的所有活动？

答：如果您退出了一种类型的平台出资促销活动，则您退出了该类型下的所有活动。

我能否仅退出部分商品或品牌？

答：不能，目前无法仅将个别商品或品牌排除在外。如果您退出，所有商品和品牌都将被排除在该类型的促销活动商品之外。

如果我退出了TikTok出资的促销活动，将来可以重新加入吗？

答：可以，如果您改变主意，可以重新加入。操作方式见本文第三部分。

当我退出TikTok出资的促销活动时，与其相关的商品会发生什么变化？

答：原本出现在商品价格上的平台折扣，以及标签等促销氛围将失效，消费者无法再看到。请注意，若您频繁退出再加入，可能出现用户看到的价格与实际支付价格不一致的情况，请您谨慎操作。

TikTok出资的促销活动 (TikTok-funded Promotions) 和大促活动 (Campaign) 有什么区别？如果我报名了大促活动，但退出了TikTok出资的促销活动，会发生什么？

答：这里所说的“大促活动 (Campaign)”是指卖家中心 (Seller Center) 的“Campaign”模块。如果您报名了该模块下的活动（例如Black Friday），但退出了TikTok出资的某个促销类型，您仍然有资格获得除了该类型的平台折扣以外的其他平台折扣和非促销性质的优惠，例如流量激励等。

如果我退出了TikTok出资的促销活动，会影响我在卖家中心 (Seller Center) 自己设置的促销活动吗？

答：退出TikTok出资的促销活动不会影响您自己的促销设置。

消费者使用优惠券下单后选择取消订单，或收到货后发起退货，商品优惠券还能退还给消费者吗？

答：当交易关闭或订单中的商品全额退款后，就会给消费者返还优惠券，但如果超过了优惠券的有效期，即使退还后消费者仍无法使用。

当消费者参与了平台出资促销活动，我在哪里可以看到订单的折扣金额？

答：您可以在卖家中心 (Seller Center) 导航菜单中的“财务 (Finances)”下的“结算单 (Statements)”选项中查看结算明细，如下所示：

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1、Introduction

What is TikTok-funded promotion?

TikTok-funded promotions are a form of promotion in which TikTok bears the promotion costs, provides consumers with shopping discounts to boost product sales, and supports platform promotions such as Black Friday.

How to identify TikTok-funded promotions?

You can open the TikTok client and view what kind of subsidies the product has received from TikTok from a consumer perspective. Each TikTok-funded promotion has its own label, which can be used to identify promotions provided by the platform in scenarios such as product details pages, live room shopping bags, and windows. You can learn about the different label styles below.

2、Product Coupons for Various

TikTok-funded Promotion Types

Product coupons offer consumers the opportunity to receive a discount on their order if they meet a minimum purchase threshold. The discount can be a percentage discount (X% off) or a fixed amount discount ($X off). Consumers can participate in the seller's promotions while using this coupon.

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Product Incentives

TikTok offers direct discounts on products, which are usually marked with a "Hot Deal" logo. TikTok also offers discounts on products for specific content, with special labels reminding customers of additional usage requirements. For example: livestream exclusive deals, new user discounts, etc. If the same product is selected for both a TikTok-funded product incentive and a seller Flash Deal promotion, the Flash Deal you set will take precedence and only the Flash Deal price will be displayed for the product.

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Buy More, Save More

Buy More, Save More promotions offer customers discounts based on different promotion conditions, such as "buy 2 items to get 20% off" or "buy $100 to get $20 off", to incentivize multiple purchases within the same order. This promotion can be used in conjunction with your other promotions when conditions are met.

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Shipping Fee Discounts

TikTok-funded shipping fee discounts provide consumers with free or reduced shipping fees. This offer is available on qualifying orders at checkout. This shipping fee discount can be used in conjunction with all your promotions. When calculating shipping fees, the TikTok-funded discount will be deducted first. If there is any remaining shipping fee after this deduction, it will be offset by the shipping fee discount provided by the seller.

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3、How to Withdraw from the TikTok-funded Promotion?

Step 1: Go to Seller Center -> Marketing -> TikTok-Funded Promotion Settings module

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Step 2: Check out current TikTok-funded promotions. No further action is required if you have no objection to the existing settings. If you do not wish to participate in platform-funded promotions, please proceed to step 3.

Step 3: To withdraw from a promotion type, click the switch on the right and confirm your decision. Withdrawing from different promotion types requires separate operations.

Set the switch to Off and confirm your selection:

If you want to re-participate in the platform promotion, please set the switch to On:

4、FAQs and Answers

If I withdraw from a type of TikTok-funded promotion, such as a product coupon, does that mean I withdraw from just one promotion of that type, or all promotions of that type?

A: If you withdraw from one type of platform-funded promotion, you withdraw from all promotions under that type.

Can I withdraw only some of my products or brands?

A: No, excluding individual products or brands is not currently supported. If you withdraw, all products and brands will be excluded from promotional offers of that type.

If I withdraw from a TikTok-funded promotion, can I rejoin in the future?

A: Yes, you can rejoin if you change your mind. Please refer to Part III of this article.

When I withdraw from a TikTok-funded promotion, what happens to the products associated with it?

A: The promotional elements such as platform discounts and labels that originally appeared on product prices will be invalid, and consumers will no longer be able to see them. Please note that if you frequently withdraw and rejoin, the price users see may be inconsistent with the actual price they pay. Please proceed with caution.

What is the difference between TikTok-funded promotions and campaigns? What happens if I sign up for a campaign but withdraw from the TikTok-funded promotion?

A: The "Campaign" mentioned here refers to the "Campaign" module in Seller Center. If you have signed up for a promotion under this module (e.g., Black Friday) but have withdrawn from a certain type of TikTok-funded promotion, you are still eligible for other platform discounts and non-promotional offers, such as traffic incentives, except for platform discounts of that type.

If I withdraw from a TikTok-funded promotion, will it affect the promotions I set up myself in Seller Center?

A: Withdrawing from TikTok-funded promotions will not affect your own promotion settings.

If a consumer places an order using a coupon and then chooses to cancel the order, or initiates a return after receiving the product, can the product coupon be refunded to the consumer?

A: When a transaction is closed or the products in an order are fully refunded, consumers will be refunded their coupons. However, if the coupon has expired, consumers will be unable to use it even after the refund.

When consumers participate in platform-funded promotions, where can I see the discount amount for the order?

A: You can view your settlement details in the "Statements" option under "Finances" in the navigation menu of the Seller Center, as shown below:

• The pictures are for display purposes only. The specific style is subject to the actual interface.